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A Battle of Brand Perceptions.
All Brands Have Meaning Whether carefully and strategically considered or by default, all brands hold associated meanings in the market place. Well considered brands establish a competitive brand...
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How a Five Year Old Sees Your Brand.
They say a picture is worth a thousand words, and in the case of a logo or brandmark that is a golden rule. Your logo needs to communicate what the company, brand or product is visually with little or...
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The Right to Brand
You might have put “branding”, or “brand development” as a skill on your LinkedIn profile, because at one point in time you worked on a “branding” project for your company or a client. By default that...
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